Engineered growth.
Senior-led.
Network-scaled.

A fractional CMO is a senior marketing leader who runs your growth function on a part-time, retained basis — typically 1-3 days a week — without the equity, salary, or fully-loaded cost of a full-time hire. It makes sense when you need senior-grade strategy and team leadership but the company isn't at the scale to justify a full-time CMO yet (often Series A through early B), or when you're between full-time hires and need continuity.

Engagements are scoped by outcome and shape, not by hours. Fractional CMO retainers, strategy and advisory projects, embedded teams, workshops, and white-label partnerships each have different ranges. After a 30-minute scoping call we send a fixed proposal with the work, the deliverables, the timeline, and the price. No timesheets, no scope-creep invoicing, no surprises.

Fractional CMO is ongoing senior leadership on a retained cadence — strategy, team management, operating rhythm. Strategy and advisory is a defined-scope project with a deliverable (a GTM plan, a channel diagnostic, a board narrative). Embedded means a senior team deployed alongside yours to execute the work — content, campaigns, AI workflows, ABX plays — sized to the program. Most clients start in one shape and move between them as the work evolves.

Yes, when the founder is committed to the level of investment senior leadership actually requires. Strategy and advisory projects, workshops, and short embedded sprints are often the right fit for venture-backed early-stage companies — they buy senior diagnostic and structural work without the retainer cost of an ongoing engagement. We've worked with seed through public, and the practice areas are the same; the engagement shape is what scales.

Yes, when the work calls for senior-grade thinking rather than execution headcount. SMBs and bootstrapped companies tend to fit best with strategy and advisory projects, workshops, or fractional engagements at a reduced cadence — buying the diagnostic and the operating plan without committing to a full embedded team. The same senior practitioners who run our enterprise engagements run the work; the engagement is scoped to the budget and the goal.

AEO is answer engine optimization — getting cited in Google's AI Overviews, featured snippets, and other direct-answer surfaces. GEO is generative engine optimization — getting cited in ChatGPT, Perplexity, Claude, and other LLM-grounded answer products. Both matter now because a growing share of B2B research starts (and often ends) in those surfaces before anyone clicks through to a website. Classic SEO still matters; it's just no longer sufficient.

Traditional agencies pitch with senior leaders and execute with junior staff. We work the opposite way: the founder leads every engagement personally, and the senior network scales behind that lead — by channel, by function, or by full team. The model is closer to a senior-led consulting practice than to an agency. No junior employees padding the invoice, no template playbooks, no deliverable theater.

Yes. White-label is one of our five engagement models. We support boutique and mid-size agencies that need to extend their capability set — AEO, GEO, GTM engineering, ABX program builds, fractional senior leadership — without adding headcount or losing margin to a competitor. The end client never knows we're there unless the partner agency wants to introduce us.

Typically within one to two weeks of a signed agreement. Scoping calls are usually available within one business day of inquiry. Strategy and advisory projects can begin as soon as access and context are in place; embedded engagements take slightly longer to ramp the team. We hold a small number of slots open at any given time to keep founder-led delivery genuine — meaning availability can be a real constraint, and "now booking" status is updated honestly.